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28 Oct. 2025
7 min read

Houses built to last: 70 years of the LEGO® System in Play

70 years ago, the LEGO Group introduced the System in Play – a simple but revolutionary idea that means every LEGO® element, made generations apart, would fit together. At its heart, the...

25 Oct. 2025
3 min read

Ke Huy Quan teams up with the LEGO Group for a brick-built adventure

Hey You Guys! The LEGO Group, in partnership with Warner Bros. Discovery Global Consumer Products, today unveils the LEGO® Ideas The Goonies set, a 2,912-piece diorama model that invites adult fans to...

22 Oct. 2025
3 min read

Get Ready to Rev Your Engines: Three New LEGO® Technic™

The LEGO Group and Gameloft are shifting gears with three exciting new rides for fans to take for a spin — both in LEGO® Technic form and in the popular...

28 Oct. 2025
7 min read

Houses built to last: 70 years of the LEGO® System in Play

70 years ago, the LEGO Group introduced the System in Play – a simple but revolutionary idea that means every LEGO® element, made generations apart, would fit together. At its heart, the...

25 Oct. 2025
3 min read

Ke Huy Quan teams up with the LEGO Group for a brick-built adventure

Hey You Guys! The LEGO Group, in partnership with Warner Bros. Discovery Global Consumer Products, today unveils the LEGO® Ideas The Goonies set, a 2,912-piece diorama model that invites adult fans to...

22 Oct. 2025
3 min read

Get Ready to Rev Your Engines: Three New LEGO® Technic™

The LEGO Group and Gameloft are shifting gears with three exciting new rides for fans to take for a spin — both in LEGO® Technic form and in the popular...

21 Oct. 2025
1 min read

JumpiToy Joins Global Village Dubai — Now in the Japan Pavilion

Exciting news for toy lovers! JumpiToy, one of Dubai’s largest online toy stores and distributors, is proud to announce its participation in this year’s Global Village Dubai — right inside...

21 Oct. 2025
2 min read

The LEGO Group Unveils New LEGO® CITY: The City Tower – An Epic Construction Adventure

The LEGO Group is excited to introduce the latest addition to its beloved LEGO® City lineup: the LEGO City: The City Tower (60473). Designed for children aged 8 and up,...

20 Oct. 2025
3 min read

Turn Back Time with the Retro-Inspired LEGO® Ideas Minifigure Vending Machine Set

The LEGO Group announces the launch of the LEGO® Ideas Minifigure Vending Machine set; a retro-inspired building set that brings a blast from the past to life in brick form....

18 Oct. 2025
3 min read

A-meow-zing News! All-new Cat-tastic LEGO® Sets Inspired by DreamWorks Animation’s Gabby’s Dollhouse: The Movie

The LEGO Group and Universal Products & Experiences are excited to announce two new LEGO® Gabby’s Dollhouse sets inspired by DreamWorks Animation’s upcoming Gabby’s Dollhouse: The Movie - the first-ever cinematic adventure for the...

16 Oct. 2025
3 min read

Get Ready, Dreamers: LEGO® DREAMZzz™ Season Three Is Arriving

This two part-season picks-up from LEGO DREAMZzz: Night of the Never Witch where the dream world is peaceful— or so our heroes thought—until a flashy new hero, DREAMSMASHER, appears to...

15 Oct. 2025
2 min read

Discover a Vibrant Underwater World with the New LEGO® Icons Tropical Aquarium Building Set for Adults

Today, the LEGO Group unveils the LEGO® Icons Tropical Aquarium Building Set - a vibrant, brick-built interpretation of an underwater world, teeming with imaginative details and playful charm. Designed with...

14 Oct. 2025
6 min read

RUN DMC’s ‘It’s Like That’ Is Reimagined by the LEGO Group and ‘Global Girls

The LEGO Group today launched a new campaign, She Built That. Together with a Global Girls Crew they’ve re-imagined RUN DMC’s trailblazing hip hop track “It’s Like That” into a vibrant celebration of...

13 Oct. 2025
5 min read

Play-based LEGO® MRI Scanner set reduces anxiety and sedation for children in hospitals worldwide

Over one million children around the world have used the LEGO Group's MRI Scanner set, helping transform a potentially stressful medical procedure through a playful, hands-on learning experience. The set,...

12 Oct. 2025
4 min read

The LEGO Group Unveils Latest Additions to LEGO® DC Batman™ Collection, Ahead of LEGO® Batman™: Legacy of the Dark Knight Release

Today, the LEGO Group unveiled the latest additions to its LEGO® DC Batman™ collection to mark the 20th anniversary of the franchise at New York Comic Con. The sets announced...

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