10 Budget-Friendly Toys Under 100 AED You Can Buy in Dubai
Shopping for toys doesn’t always mean spending big. At Jumpitoy, you’ll find a wide range of toys under 100 AED in Dubai that deliver fun, creativity, and excitement without breaking...
Tempe, Arizona becomes the new home of the LEGO Group’s Consumer and Shopper Engagement team
The LEGO Group has opened its new Consumer and Shopper Engagement (CSE) office in Tempe, Arizona with a ribbon cutting to mark the opening of a new base in the...
Celebrate the Season: The LEGO Group Unwraps Two Festive Holiday Sets for 2025
Today, the LEGO Group reveals two new festive sets, designed to bring seasonal joy to builders of all ages. The LEGO® Icons Holiday Express Train (10361) and the LEGO Family...
Tools, not rules – How to rethink conversations around gaming in a playful way
Diana Ringe Krogh, Vice President of Social Responsibility at the LEGO Group, shares her perspective on how playful, research-backed tools can help families tackle tricky conversations about digital play during...
Popular LEGO Sets in Dubai – Top Picks You Shouldn’t Miss Introduction: LEGO’s Popularity in Dubai When it comes to creativity, innovation, and play, LEGO remains one of the most...
The LEGO Group And Nike Drop Two New Sets And Apparel
The LEGO Group and Nike today announced the latest instalment in their global multi-year partnership, launching two new co-created LEGO® sets: the Nike Slam Dunk x LEGO® Set (43010) and the Nike Dunk...
5 Important Tips to Consider When Buying Different Labubu in Dubai
Over the past few years, different Labubu in Dubai have become some of the most sought-after collectibles in the region. With Dubai being a hub for fashion, lifestyle, and pop...
The LEGO Group and Aardman partner to inspire creativity
the LEGO Group and multi-award-winning Aardman Animations, stop motion masters and creators of the Wallace & Gromit franchise, have announced a new partnership, to help inspire young builders and encourage...
5 Best-Selling Action Figures in Dubai Dubai has quickly become one of the most vibrant markets in the Middle East for collectibles, toys, and anime merchandise. With a booming retail...
the LEGO Group reveals the LEGO® Harry Potter™ Hogsmeade™ Village - Collectors' Edition, a highly detailed set that invites fans to relive magical moments from the Harry Potter films. This...
Warner Bros. Games, TT Games, DC, and the LEGO Group today announced LEGO® Batman™: Legacy of the Dark Knight, a brand-new action-adventure videogame inviting players to embark on an epic journey to become...
TIME and the LEGO Group Partner to Celebrate Extraordinary Girls
TIME reveals its first-ever Girls of the Year list, recognizing 10 young leaders who are inspiring communities around the world. The list, curated by TIME’s award-winning editorial team, has been...
Choosing the Right Backpack: 9 Essential Tips for Kids’ Comfort
Choosing the right backpack for kids is essential for their comfort and convenience. A well-selected backpack not only carries school supplies but also promotes good posture and makes it easier for...
Princess-Themed Toys for Girls in Dubai: Magical Way to Creativity
Introduction: A World of Magic and Imagination Princess-themed toys for girls in Dubai are more than simple playthings; they’re gateways to creativity, storytelling, and magical adventures. These toys let little...
Best Role Play Toys for Girls in Dubai for an Imaginative World
Are you looking for the best role play toys for girls in Dubai? If so, you have found that it is an exciting yet challenging task! There are a lot of...