All

News and Events

Featured Posts

28 Oct. 2025
7 min read

Houses built to last: 70 years of the LEGO® System in Play

70 years ago, the LEGO Group introduced the System in Play – a simple but revolutionary idea that means every LEGO® element, made generations apart, would fit together. At its heart, the...

25 Oct. 2025
3 min read

Ke Huy Quan teams up with the LEGO Group for a brick-built adventure

Hey You Guys! The LEGO Group, in partnership with Warner Bros. Discovery Global Consumer Products, today unveils the LEGO® Ideas The Goonies set, a 2,912-piece diorama model that invites adult fans to...

22 Oct. 2025
3 min read

Get Ready to Rev Your Engines: Three New LEGO® Technic™

The LEGO Group and Gameloft are shifting gears with three exciting new rides for fans to take for a spin — both in LEGO® Technic form and in the popular...

23 Sep. 2025
5 min read

Best-Selling Tanks in Dubai Market

Dubai has always been a global hub for entertainment, shopping, and luxury experiences. Beyond its malls and skyscrapers, the toy and hobby market in Dubai is booming with high-tech products...

Best-Selling Tanks in Dubai Market

23 Sep. 2025
3 min read

The Power of Play: A global force for human development

In today's fast-paced world, the importance of play often gets overlooked. Yet, play remains a fundamental component of our development as humans and a vital part of children’s wellbeing and...

21 Sep. 2025
8 min read

The LEGO Group celebrates World Play Day by inspiring kids to reimagine urban spaces for play

To celebrate its World Play Day, the LEGO Group is putting the world in play mode, inspiring kids to reclaim their right to play, reimagine their cities and rebuild the...

20 Sep. 2025
2 min read

The LEGO Group launches new free activities to help families connect and play well in the digital world

The LEGO Group has today launched a range of free, interactive online activities designed to help parents, caregivers and children build shared confidence and understanding in the world of digital...

17 Sep. 2025
3 min read

World’s First LEGO® Masters Academy Opens at LEGO House in Billund

LEGO® House today officially opens the doors to its most immersive creative experience yet: LEGO Masters Academy, a one-of-a-kind building experience inspired by the global LEGO Masters TV phenomenon. Located...

16 Sep. 2025
2 min read

The LEGO Group Unveils the New LEGO® Icons Shelby Cobra 427 S/C Model Car Set

The LEGO Group today unveils the LEGO® Icons Shelby Cobra 427 S/C model car set (10357), a collectible set designed specifically for adult builders. This build allows enthusiasts to relive...

15 Sep. 2025
3 min read

The Power of Play: A global force for human development

In today's fast-paced world, the importance of play often gets overlooked. Yet, play remains a fundamental component of our development as humans and a vital part of children’s wellbeing and...

14 Sep. 2025
2 min read

Let Creativity Bloom: New LEGO® Botanicals Sets Arrive This Summer

This summer, the LEGO® Botanicals collection grows with two standout sets for nature-loving builders: introducing the LEGO® Botanicals Hibiscus Flower (10372) and LEGO® Botanicals Mini Bonsai Trees (10373). With 3 in...

13 Sep. 2025
3 min read

The LEGO Group and WWF Denmark collaborate

The LEGO Group has joined forces with WWF Denmark to create the Planet Promise Design Guidelines to support the development of exciting new storylines that feature socially and environmentally responsible...

11 Sep. 2025
3 min read

10 Budget-Friendly Toys Under 100 AED You Can Buy in Dubai

Shopping for toys doesn’t always mean spending big. At Jumpitoy, you’ll find a wide range of toys under 100 AED in Dubai that deliver fun, creativity, and excitement without breaking...

11 Sep. 2025
2 min read

Tempe, Arizona becomes the new home of the LEGO Group’s Consumer and Shopper Engagement team

The LEGO Group has opened its new Consumer and Shopper Engagement (CSE) office in Tempe, Arizona with a ribbon cutting to mark the opening of a new base in the...

10 Sep. 2025
3 min read

Celebrate the Season: The LEGO Group Unwraps Two Festive Holiday Sets for 2025

Today, the LEGO Group reveals two new festive sets, designed to bring seasonal joy to builders of all ages. The LEGO® Icons Holiday Express Train (10361) and the LEGO Family...