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Kenny Ortega Appointed Executive Producer On LEGO® Friends Live-Action Musical Special
  • 04 Oct. 2025
  • 3 min read

Kenny Ortega Appointed Executive Producer On LEGO® Friends Live-Action Musical Special

Today, the LEGO Group has announced that award-winning director and producer Kenny Ortega will serve as executive producer for its first-ever live-action television project: a LEGO® Friends musical special, set...
Kenny Ortega Appointed Executive Producer On LEGO® Friends Live-Action Musical Special
LEGO Manufacturing Virginia reaches major construction milestone at new U.S. factory ahead of 2027 opening
  • 02 Oct. 2025
  • 3 min read

LEGO Manufacturing Virginia reaches major construction milestone at new U.S. factory ahead of 2027 opening

Today, the LEGO Group’s U.S. factory site marked a major construction milestone with the placement of the final steel beam on the main production building’s frame. The symbolic ‘topping out’...
LEGO Manufacturing Virginia reaches major construction milestone at new U.S. factory ahead of 2027 opening
The LEGO® System in Play Expands with Brick-by-Brick Building and More
  • 30 Sep. 2025
  • 3 min read

The LEGO® System in Play Expands with Brick-by-Brick Building and More

The LEGO Group and Epic Games have today announced two brand new updates coming to Unreal Editor for Fortnite (UEFN), including the most requested feature of all, brick-by-brick building, announced...
The LEGO® System in Play Expands with Brick-by-Brick Building and More
25 years of creativity at the LEGO® Kladno Factory
  • 29 Sep. 2025
  • 4 min read

25 years of creativity at the LEGO® Kladno Factory

In 2025, the LEGO® Kladno factory in Czechia celebrates 25 years of bringing the joy of LEGO play to children across Europe and beyond. Since opening in 2000, the 124,000...
25 years of creativity at the LEGO® Kladno Factory
The LEGO Group Unveils New LEGO® Icons How to Train Your Dragon
  • 27 Sep. 2025
  • 2 min read

The LEGO Group Unveils New LEGO® Icons How to Train Your Dragon

 The LEGO Group today unveils the LEGO® Icons How to Train Your Dragon: Toothless building set, an adorable model kit crafted for adult fans of the beloved franchise. Inspired by...
The LEGO Group Unveils New LEGO® Icons How to Train Your Dragon
The LEGO Group to acquire LEGO® Discovery Centres and LEGOLAND® Discovery Centres from Merlin Entertainments
  • 25 Sep. 2025
  • 2 min read

The LEGO Group to acquire LEGO® Discovery Centres and LEGOLAND® Discovery Centres from Merlin Entertainments

The LEGO Group today announced it has agreed to acquire LEGO® Discovery Centres and LEGOLAND® Discovery Centres from Merlin Entertainments. The acquisition will include 29 Centres in nine countries which...
The LEGO Group to acquire LEGO® Discovery Centres and LEGOLAND® Discovery Centres from Merlin Entertainments
Grab Your Straw Hats: The LEGO Group and Netflix Reveal a Treasure Trove of ONE PIECE Sets!
  • 24 Sep. 2025
  • 6 min read

Grab Your Straw Hats: The LEGO Group and Netflix Reveal a Treasure Trove of ONE PIECE Sets!

 the LEGO Group together with Netflix and Tomorrow Studios, set sail for new adventures as they unveil the first full line up of highly anticipated LEGO® ONE PIECE products. Based...
Grab Your Straw Hats: The LEGO Group and Netflix Reveal a Treasure Trove of ONE PIECE Sets!
Best-Selling Tanks in Dubai Market
  • 23 Sep. 2025
  • 5 min read

Best-Selling Tanks in Dubai Market

Dubai has always been a global hub for entertainment, shopping, and luxury experiences. Beyond its malls and skyscrapers, the toy and hobby market in Dubai is booming with high-tech products...
Best-Selling Tanks in Dubai Market
The Power of Play: A global force for human development
  • 23 Sep. 2025
  • 3 min read

The Power of Play: A global force for human development

In today's fast-paced world, the importance of play often gets overlooked. Yet, play remains a fundamental component of our development as humans and a vital part of children’s wellbeing and...
The Power of Play: A global force for human development
The LEGO Group celebrates World Play Day by inspiring kids to reimagine urban spaces for play
  • 21 Sep. 2025
  • 8 min read

The LEGO Group celebrates World Play Day by inspiring kids to reimagine urban spaces for play

To celebrate its World Play Day, the LEGO Group is putting the world in play mode, inspiring kids to reclaim their right to play, reimagine their cities and rebuild the...
The LEGO Group celebrates World Play Day by inspiring kids to reimagine urban spaces for play
The LEGO Group launches new free activities to help families connect and play well in the digital world
  • 20 Sep. 2025
  • 2 min read

The LEGO Group launches new free activities to help families connect and play well in the digital world

The LEGO Group has today launched a range of free, interactive online activities designed to help parents, caregivers and children build shared confidence and understanding in the world of digital...
The LEGO Group launches new free activities to help families connect and play well in the digital world
World’s First LEGO® Masters Academy Opens at LEGO House in Billund
  • 17 Sep. 2025
  • 3 min read

World’s First LEGO® Masters Academy Opens at LEGO House in Billund

LEGO® House today officially opens the doors to its most immersive creative experience yet: LEGO Masters Academy, a one-of-a-kind building experience inspired by the global LEGO Masters TV phenomenon. Located...
World’s First LEGO® Masters Academy Opens at LEGO House in Billund