Toys Under 100 AED

Every toy on this page costs under 100 AED. It is the page to start on when you have a budget rather than a specific product in mind — a birthday present for a classmate, something for a party bag, a small gift to bring to a family visit, or a treat that does not need an occasion.

The range under 100 AED is wider than most people expect. It covers small building sets and brick models, action figures and blind boxes, plush toys, art and craft kits, dough and sensory sets, puzzles and card games, die-cast cars, water toys and bath play, and pocket-money items like squishies and fidget toys.

Shop by budget

• Under 50 AED — party bags, squishies, blind boxes, small craft kits
• Under 100 AED — this page. Small building sets, plush, die-cast, puzzles
• 100–250 AED — where most birthday gifts sit. Mid-size building sets, licensed figures, scale models
• Above 250 AED — large sets, RC vehicles, AI robots

Narrow it down by age

• Baby & Infant, 0–12 months
• Toddler, 1–3 years
• Preschool, 3–6 years
• Kids, 6–12 years
• Teens & Adults, 12+

What works best at this price

Small building sets and craft kits usually give the longest play per dirham, because the child makes something rather than just receiving it. Blind boxes and collectibles are the strongest gift at this level for older children, since the surprise is half the point. Anything battery-powered under 100 AED will be small and simple rather than remote controlled — for RC vehicles the range starts higher.

Looking for something to give rather than something to buy? Gifts for Kids is a shorter, curated list of branded toys that are in stock and ready to wrap.

Prices shown include VAT. Delivery reaches all seven emirates, and shipping is free on orders over 200 AED — so two or three items from this page usually arrive free. Orders can also be collected from our Deira office, usually within 24 hours.