The LEGO Group Reveals New Batman™ Arkham Asylum™ Set
the LEGO Group unveils the latest addition to its ever-expanding LEGO® DC Batman™ collection: the LEGO DC Batman™ Arkham Asylum™ set. A collaboration with Warner Bros. Discovery Global Consumer Products,...
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The LEGO Group achieves double-digit top- and bottom-line growth in H1 2025
The LEGO Group today announced its earnings for the first half of 2025, reporting continued strong growth on both the top- and bottom-line. The company outpaced the toy industry as...
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Set Course for a Creative Voyage with the New LEGO® Icons
The LEGO Group, in collaboration with The Walt Disney Company, sets sail on a new adventure with the launch of the LEGO® Icons Captain Jack Sparrow’s Pirate Ship. Inspired by...
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Best Selling Labubu in Dubai – A Complete Guide for Collectors
In the world of collectible designer toys, few names shine as brightly as Labubu. Created by the talented artist Kasing Lung and produced by Pop Mart, Labubu has become a...
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Tools, not rules – How to rethink conversations around gaming in a playful way
Diana Ringe Krogh, Vice President of Social Responsibility at the LEGO Group, shares her perspective on how playful, research-backed tools can help families tackle tricky conversations about digital play during...
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Popular LEGO Sets in Dubai
Popular LEGO Sets in Dubai – Top Picks You Shouldn’t Miss Introduction: LEGO’s Popularity in Dubai When it comes to creativity, innovation, and play, LEGO remains one of the most...
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