The LEGO Group Unveils the New LEGO® Icons Shelby Cobra 427 S/C Model Car Set
The LEGO Group today unveils the LEGO® Icons Shelby Cobra 427 S/C model car set (10357), a collectible set designed specifically for adult builders. This build allows enthusiasts to relive...
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The Power of Play: A global force for human development
In today's fast-paced world, the importance of play often gets overlooked. Yet, play remains a fundamental component of our development as humans and a vital part of children’s wellbeing and...
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Let Creativity Bloom: New LEGO® Botanicals Sets Arrive This Summer
This summer, the LEGO® Botanicals collection grows with two standout sets for nature-loving builders: introducing the LEGO® Botanicals Hibiscus Flower (10372) and LEGO® Botanicals Mini Bonsai Trees (10373). With 3 in...
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The LEGO Group and WWF Denmark collaborate
The LEGO Group has joined forces with WWF Denmark to create the Planet Promise Design Guidelines to support the development of exciting new storylines that feature socially and environmentally responsible...
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10 Budget-Friendly Toys Under 100 AED You Can Buy in Dubai
Shopping for toys doesn’t always mean spending big. At Jumpitoy, you’ll find a wide range of toys under 100 AED in Dubai that deliver fun, creativity, and excitement without breaking...
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Tempe, Arizona becomes the new home of the LEGO Group’s Consumer and Shopper Engagement team
The LEGO Group has opened its new Consumer and Shopper Engagement (CSE) office in Tempe, Arizona with a ribbon cutting to mark the opening of a new base in the...
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