Houses built to last: 70 years of the LEGO® System in Play
70 years ago, the LEGO Group introduced the System in Play – a simple but revolutionary idea that means every LEGO® element, made generations apart, would fit together. At its heart, the...
Ke Huy Quan teams up with the LEGO Group for a brick-built adventure
Hey You Guys! The LEGO Group, in partnership with Warner Bros. Discovery Global Consumer Products, today unveils the LEGO® Ideas The Goonies set, a 2,912-piece diorama model that invites adult fans to...
Get Ready to Rev Your Engines: Three New LEGO® Technic™
The LEGO Group and Gameloft are shifting gears with three exciting new rides for fans to take for a spin — both in LEGO® Technic form and in the popular...
5 Important Tips to Consider When Buying Different Labubu in Dubai
Over the past few years, different Labubu in Dubai have become some of the most sought-after collectibles in the region. With Dubai being a hub for fashion, lifestyle, and pop...
The LEGO Group and Aardman partner to inspire creativity
the LEGO Group and multi-award-winning Aardman Animations, stop motion masters and creators of the Wallace & Gromit franchise, have announced a new partnership, to help inspire young builders and encourage...
5 Best-Selling Action Figures in Dubai Dubai has quickly become one of the most vibrant markets in the Middle East for collectibles, toys, and anime merchandise. With a booming retail...
the LEGO Group reveals the LEGO® Harry Potter™ Hogsmeade™ Village - Collectors' Edition, a highly detailed set that invites fans to relive magical moments from the Harry Potter films. This...
Warner Bros. Games, TT Games, DC, and the LEGO Group today announced LEGO® Batman™: Legacy of the Dark Knight, a brand-new action-adventure videogame inviting players to embark on an epic journey to become...
TIME and the LEGO Group Partner to Celebrate Extraordinary Girls
TIME reveals its first-ever Girls of the Year list, recognizing 10 young leaders who are inspiring communities around the world. The list, curated by TIME’s award-winning editorial team, has been...
Choosing the Right Backpack: 9 Essential Tips for Kids’ Comfort
Choosing the right backpack for kids is essential for their comfort and convenience. A well-selected backpack not only carries school supplies but also promotes good posture and makes it easier for...
Princess-Themed Toys for Girls in Dubai: Magical Way to Creativity
Introduction: A World of Magic and Imagination Princess-themed toys for girls in Dubai are more than simple playthings; they’re gateways to creativity, storytelling, and magical adventures. These toys let little...
Best Role Play Toys for Girls in Dubai for an Imaginative World
Are you looking for the best role play toys for girls in Dubai? If so, you have found that it is an exciting yet challenging task! There are a lot of...
Baby dolls with accessories in Dubai have never lost their charm. For generations, they have remained one of the most beloved toys for little girls. These dolls are more than...
Calming Toys for Children with Anxiety: Are They Helpful?
Calming Toys for Children with Anxiety: A Guide for Parents in Dubai Childhood anxiety is becoming increasingly common, and parents are always searching for safe, effective ways to help their...
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