The LEGO Group has produced over 200 game titles since releasing its first digital title in 1995. To celebrate the milestone, we replayed some of our best-loved gaming hits, while...
The LEGO Group Unveils New LEGO® CITY: The City Tower – An Epic Construction Adventure
The LEGO Group is excited to introduce the latest addition to its beloved LEGO® City lineup: the LEGO City: The City Tower (60473). Designed for children aged 8 and up,...
“That minifigure is their buddy”: the families benefitting from the LEGO® MRI programme
Sam and Ivy are two of the now millions of children who have found comfort facing MRI scans by exploring the process through the LEGO® MRI Scanner initiative. “I found...
Dubai has always been a global hub for entertainment, shopping, and luxury experiences. Beyond its malls and skyscrapers, the toy and hobby market in Dubai is booming with high-tech products...
The Power of Play: A global force for human development
In today's fast-paced world, the importance of play often gets overlooked. Yet, play remains a fundamental component of our development as humans and a vital part of children’s wellbeing and...
The LEGO Group celebrates World Play Day by inspiring kids to reimagine urban spaces for play
To celebrate its World Play Day, the LEGO Group is putting the world in play mode, inspiring kids to reclaim their right to play, reimagine their cities and rebuild the...
The LEGO Group launches new free activities to help families connect and play well in the digital world
The LEGO Group has today launched a range of free, interactive online activities designed to help parents, caregivers and children build shared confidence and understanding in the world of digital...
World’s First LEGO® Masters Academy Opens at LEGO House in Billund
LEGO® House today officially opens the doors to its most immersive creative experience yet: LEGO Masters Academy, a one-of-a-kind building experience inspired by the global LEGO Masters TV phenomenon. Located...
The LEGO Group Unveils the New LEGO® Icons Shelby Cobra 427 S/C Model Car Set
The LEGO Group today unveils the LEGO® Icons Shelby Cobra 427 S/C model car set (10357), a collectible set designed specifically for adult builders. This build allows enthusiasts to relive...
The Power of Play: A global force for human development
In today's fast-paced world, the importance of play often gets overlooked. Yet, play remains a fundamental component of our development as humans and a vital part of children’s wellbeing and...
Let Creativity Bloom: New LEGO® Botanicals Sets Arrive This Summer
This summer, the LEGO® Botanicals collection grows with two standout sets for nature-loving builders: introducing the LEGO® Botanicals Hibiscus Flower (10372) and LEGO® Botanicals Mini Bonsai Trees (10373). With 3 in...
The LEGO Group has joined forces with WWF Denmark to create the Planet Promise Design Guidelines to support the development of exciting new storylines that feature socially and environmentally responsible...
10 Budget-Friendly Toys Under 100 AED You Can Buy in Dubai
Shopping for toys doesn’t always mean spending big. At Jumpitoy, you’ll find a wide range of toys under 100 AED in Dubai that deliver fun, creativity, and excitement without breaking...
Tempe, Arizona becomes the new home of the LEGO Group’s Consumer and Shopper Engagement team
The LEGO Group has opened its new Consumer and Shopper Engagement (CSE) office in Tempe, Arizona with a ribbon cutting to mark the opening of a new base in the...
Celebrate the Season: The LEGO Group Unwraps Two Festive Holiday Sets for 2025
Today, the LEGO Group reveals two new festive sets, designed to bring seasonal joy to builders of all ages. The LEGO® Icons Holiday Express Train (10361) and the LEGO Family...
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